Big Data and Business Intelligence – Understanding the Difference and How They Complement Each Other

When it comes to running your business, or any business, the numbers tell it all. When you use statistics to guide your company you’ll see success. Ignoring the numbers will usually lead to failure at some point down the road. It really is as simple as that. Numbers tell you how your business is doing, the trends it needs to follow and how much energy should be devoted in specific areas.

What Is the Difference between Business Intelligence and Big Data?

In order to take the confusion out of these two terms, we are simplifying things as best we can. Overall, business intelligence will help you find the answers to questions you have while big data will help you discover the questions that you don’t yet know but need to be asked. Big data is more of a broad spectrum process while business intelligence helps to drive down the details.

Big data captures, generates and can process vast amounts of data on a continuous basis. Business intelligence systems and software import streams of data to generate displays of information that can spot trends which lead to strategic decisions.

An Impartial Decision Will Increase Profits

Big data and business intelligence provide an impartial viewpoint about your business. It’s natural for an executive to have a certain amount of bias, which can lead to improper decisions by the administration. Statistics, on the other hand, are 100% unbiased and paint a neutral picture of your company. Basically, the numbers generated by big data will tell you what your customers want and need based on the latest information. When you know what your customer base is looking for and what is trending in today’s market, you’ll be able to deliver it. As a result, your sales will rise and many companies have seen their bottom lines soar after incorporating big data and business intelligence into their arsenal of business tools.

The effective use of big data and business intelligence tools including management data software will put erroneous information aside and use only the precise figures and facts needed for successful business development. Our expert team can play an essential role in your intelligence development and show you how to execute effective strategies to your benefit.

Visit our site at or give us a call today at 1-780-655-8936. We are here to talk to you about your business and how it can quickly reach new levels through successful data management.

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